Empathize and build trust with cancer patients – and their loved ones – who are experiencing fear, sadness, pain, and many other emotions.
Deliver complicated scholarly medical information in a simplified, concise content architecture that is easy to digest even if you don’t have medical expertise.
Break through taboos of Eastern treatment methods for cancer.
Without overly “dumbing down” the science, the focus was to make the content accessible to anyone. Clear language describes complex methods and makes patients comfortable with East/West mixed medicine approach.
Presenting science, expertise in the field, and proven results, trust is built between the user and doctor.
Sample treatment plans take away the mystery, allowing a patient to see themselves following a protocol.